Shein is quickly becoming one of the biggest fast fashion companies in the world. Shein has gained huge popularity due to their low prices and their ability to market their products successfully on social media.
Shein was started in 2008 in Nanjing China by Chris Xu and was originally called SheInside. Chris Xu was skilled in SEO and marketing and these skills are what helped in driving the popularity of Shein.
For years, Shein continued a subdued presence as it only sold wedding gowns. The company began by sourcing clothing from wholesale businesses in Guangzhou, famous for their many garment factories. Shein acted as a distributor for their products and took no interest in the manufacturing process.
In 2014, Shein begain to build it’s own supply chain, becoming a self sufficient business. They started to weed out any suppliers that did not meet their quality guidelines including product quality and images.
They achieved further growth by purchasing Romwe, another Chinese e-commerce retailer. In 2015 the company decided to change their new to Shein which was easier for customers to remember and search for.
Shein then decided to go global, opening sites in Russia, Italy, Spain, France and German. They also expanded their product lines to include shoes, cosmetica, bags and jewelry.
In a big milestone for Shein, it was reported that in the last couple of weeks, Shein has become the biggest fast fashion retailer in the US.
To save when you shop at Shein, use a Shein coupon to save on your purchase.